A/B Split
Put your new and innovative ideas to the test quickly and easily with this simple yet powerful tool. To help improve the success of your email marketing campaigns and achieve your campaign goals, we have developed new tools to streamline and automate the process of creating, sending, and monitoring your A/B Split emails! Read More
Mobile eMail
Many smartphone email clients currently do a poor job of rendering emails, but their web browsers provide better support for HTML, default image viewing, and zooming. To optimize the mobile email experience for subscribers, email marketers are now incorporating links to mobile-friendly versions of their emails hosted on external URLs. Here are six best practices for formatting your web-hosted emails to ensure that they are well received by smartphone users: Read more
Outlook 2007 & 2010 Rendering
Prior to Microsoft Office Outlook 2007 (released in February 2007), Outlook traditionally relied on the Internet Explorer HTML rendering engine to convert HTML code into graphically enhanced email messages. With the move from Outlook 2003 to Outlook 2007, Microsoft replaced the Internet Explorer rendering engine with the engine used for Word 2007. Outlook 2010 uses the Word 2010 rendering engine, which remains similar to that of Word 2007.
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eMail Best Practices Guidelines
Every popular email client (for example: Windows Live Hotmail, Yahoo! Mail, AOL mail, Google Gmail, Microsoft Outlook, etc…) will display HTML content sent in email. The problem arises for designers, tasked with delivering consistently branded HTML designs, in that not every email client has a “Web Standards” compliant HTML rendering engine. Read More
Preference Page
The first step of every email marketing strategy: ensure your data collection methods are sound. Because the effectiveness of your targeting and personalization efforts are only as good as the data used to power them. Read More
Bounce Handling Policy
Your HighRoad account has a very sophisticated way of determining when an eMail address is invalid or no longer a good eMail address. Read More
Domain Keys
DomainKeys (DK) and DomainKeys Identified Mail (DKIM) are eMail authentication technologies designed to identify legitimate senders of email. Email authentication technologies like DK and DKIM were developed to prevent “spoofing,” the nefarious practice whereby anyone sending an email could potentially use your domain in the “From:” address for their message. Read More
Transactional Messages At-a-Glance
Your customers recognize that transactional eMails are different from commercial marketing messages. They are opened, printed, saved, and otherwise interacted with more than any other type of eMail sent. Read More
Effective Transactional eMail Programs
If you’re conducting commerce transactions online, you likely already have a transactional eMail program in place. But leading eMail service providers (ESPs) are now developing more robust transactional messaging capabilities, making it easier to create, manage, optimize and quickly send purchase-initiated emails. Read More
Optimization Checklist for Transaction Messages
You should always continually optimize your transactional eMails for improved performance. The process is similar to one you would undertake for marketing eMail optimization, which means you should partner with an ESP that is able to provide transactional message personalization, testing, and reporting. Read More
Transaction eMail and CAN-SPAM
The Federal Trade Commission’s CAN-SPAM Act of 2003 sets guidelines for commercial eMail marketing, which the FTC defines as “eMail whose primary purpose is advertising or promoting a commercial product or service, including content on a Web site”. Read More
5 Things to Include in Transactional eMail
In light of the issues with CAN-SPAM definitions and the blurry lines that may complicate defining transactional and commercial content, we recommend that you do as much as you can to ensure your transactional email programs adhere to the spirit of CAN-SPAM mandates. Read More
Transactional eMails to Drive Additional Sales
The CAN-SPAM Act does not prohibit the addition of promotional or marketing content in transactional emails, but it does require that transactional emails be clearly transactional in nature. Read More
